Design Equations

For the SVG Open 2007 conference

Ms Jayne De Sesa
Art Director
Dotuscomus
71 Orange street
New York
NY
USA
jdesesa@dotuscomus.com


Abstract


The nexus between my professional background as an art director/designer and SVG work.


Table of Contents


1. Design Basics
2. Bad design is a bug
3. The designer and the programmer
4. Questions and Answers

1. Design Basics

The nexus between my professional background as an art director/designer and SVG work.

Color: relative to contrast, size, hue and tone. Layout: relative to eye movement, tension, balance and hierarchy. Typography: relative to gender and personality. Font size relative to message content. Font choice relative to psychological impact.

2. Bad design is a bug

When the visual presentation of content is problematical, the audience often experiences a loss of interest, annoyance, distraction. A common cause is the improper use of the graphic lexicon.

Graphic design is a navigation utility that either directs the viewer clearly or leads him astray. It should not be confused with decoration. In fact, if the basic elements of a design are not well considered, it can have disastrous consequences.

3. The designer and the programmer

The graphic designer is seldom a programming expert; the reverse is also true. Though SVG and design make a natural marriage, they are separate disciplines. To fully realize the potential of SVG, the programmer and designer must work hand in hand in an uncompromising partnership.

Examples of real world collaboration.

4. Questions and Answers

Open floor questions and discussion.

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